Signs “R” Us

Cineplex Digital Media (Toronto) to install digital signage for Toys "R" Us concept store.
Cineplex Digital Media to install digital signage for Toys "R" Us concept store.

Cineplex Digital Media (Toronto) has been chosen to install an in-store digital signage and kiosk network for Toys “R” Us’ new concept store in Langley, BC, Canada. The installation includes a wall of four 55-in. LCD screens, six 18.5-in. digital end caps and four POS-integrated kiosks. The kiosks power the retailer’s “endless aisle” technology, which allows customers to complete transactions as well as view videos, product information and virtually browse the company’s full inventory.

Signs of the Times February 2020

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