Business Management

Watchfire and Blip Announce Partnership

The arrangement allows integration for OOH demand generation.

Published

4 years ago

November 7, 2019

Watchfire Signs (Danville, IL) announced a partnership with Blip (Orem, UT) that will allow users of Watchfire’s Ignite software to enable Blip with a single click. According to a statement from Watchfire, Blip is the highest performing self-serve marketplace for small business advertisers in the United States to buy airtime on digital billboards with any budget. The integration enables Watchfire customers to use Ignite OA as usual, but now maximize revenue by seamlessly enabling sales through the Blip marketplace.

Vince Miller, President of DDI Media, one of the largest independent billboard advertising companies in the United States, said of his experience working with Blip, “We’re now connecting with smaller businesses who wouldn’t normally have the budget or scale to buy OOH advertising. Blip has brought us incremental revenue from new customers, without competing against our sales team or targeting our existing client base. There have even been months where Blip has been my number one or number two salesperson for their allocated inventory.”

For more information, visit watchfiresigns.com/seamless.

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