Watchfire Completes Las Vegas Fremont Street Renovation

Watchfire Signs (Danville, IL) has announced the completion of the renovation of the world’s largest single video screen, Fremont Street Experience, in Las Vegas. Watchfire Signs, selected last year for the $30 million renovation, completed the project on budget and ahead of schedule for the grand reveal on New Year s Eve.

Installation is complete on the digital canopy that covers Fremont Street Experience. It is 1,500 ft.long and is suspended 90 ft.above a pedestrian mall. The first update in 14 years, the new digital canopy is now seven times brighter and four times sharper than the original, making the light show on the canopy vivid even during daylight hours. 

According to a statement released by the company, Watchfire designed an all-new product for the Fremont Street project that allowed the modules to be cut to fit the existing structure without impacting the information displayed. Perforations in each module also let daylight filter through and air circulate, critical for dispersing heat and illuminating the street below. High contrast materials and an innovative light trapping design combine to make it possible to run content on the canopy during the day – something that was impossible with the old design.

The scale of the Fremont Street project was the largest in Watchfire’s history. It included manufacturing and shipping 130,000 sq. ft. of digital signage. The canopy was manufactured in more than 67,000 modules containing 49 million LEDs. A total of 1,054 subframes containing 64 modules each were installed in phases, allowing Fremont Street to remain open during the upgrade — all of this, per the company.

Fremont Street Experience attracts more than 23 million visitors annually and is adjacent to 10 casinos and more than 60 restaurants. A reveal of the new canopy at full visual capability is planned for New Year’s Eve. Tickets will go on sale beginning November 27.

For more information, visit watchfiresigns.com.

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