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Building Customer Trust with Cindy Hulen, Essential Architectural Signs

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Cindy Hulen joins Signs Unscripted to talk about scrambling to satisfy her first customer, eating costs on a job gone wrong and her top tips for building trust with customers. Plus, she brings her dog to work at Indianapolis-based Essential Architectural Signs

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Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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