Giant signs crop up in the likeliest and unlikeliest places. From New York to Sydney, from Belgium to Japan — including by air — we offer a sample platter of international fare, including bus, train and plane wraps, as well as billboards and building coverings.
In July 2020, the last Qantas Boeing 747 jumbo jet took off from Sydney for the Mojave Desert, closing a chapter in the plane’s 49-year service that enabled commercial international travel for millions of Australians. Pictured here is the exquisite Wunala Dreaming livery for the Qantas 747, part of the airline’s Flying Art Series that aimed to promote Aboriginal and Torres Strait Islander art and culture to the world beyond.
Last year, Visit Albuquerque wrapped five light rail trains in the Denver Regional Transportation District to promote the city and its culture to curious travelers. This one incorporates the intricate motifs of traditional Pueblo pottery designs, developed in collaboration with the city’s Indian Pueblo Cultural Center.
This bus is actually not being crushed by a giant boa — which only speaks to the ingenuity and efficacy of the wrap job by Bates Y&R A/S (Hovedstaden, Denmark) for Copenhagen Zoo.
Is that a building or a bird’s eye view of flowering fields and roads? Mesh Direct (Rozelle, NSW, Australia) proved that a building under construction doesn’t have to be a jumble or eyesore.
Who has a sudden craving for Italian right now? Visual wordplay accompanied by clever design allows this Lamar billboard for a classic Iowa restaurant to entice and whet appetites.
In celebration of the Visa Wellington On a Plate culinary festival in New Zealand, VISA had national advertiser Whybin\TBWA create an immersive lobster wrap whose long antennae extended and morphed into those of the bus. Now, whether the advertised “$5,000 foodie experience” would offer a lobster of that size…
ACME Graphic, a vehicle wraps specialist in China, added a floral touch to this jet plane. The waves crest in midair, and in their midst blossom flowers.
Japan’s national air carrier ANA rolled out the R2-D2 dreamliner aircraft in 2015, marking the first time the Star Wars droid got to soar through a planet’s atmosphere in a galaxy very, very close to home. A C-3PO jet was later introduced as a companion.
With bright, bold colors and whimsical wildlife motifs that covered an entire Auckland Transport commuter train, New Zealand-based artist Malcolm White promoted safety and awareness to children who need to pay special attention at train crossings.
The early months of the COVID-19 pandemic (which was four years ago, wow!) saw toilet paper becoming, inexplicably, a scarce and sought-after commodity. This billboard by Colorado Springs Utilities reminds us just how precious these seemingly mundane rolls could be, with a creative twist.
Reimagining one thing as another in the same category is a time-true method of the imagination. Here, the Metrolink train cars at Union Station (Washington) were transformed into bicycles. Photograph by Steve Hymon.
No matter how impressive your bottles are, none probably comes close to what lies underneath this giant mystery box.
Who says that buses are economy only? An Absolut Vodka limousine wrap transformed this bus into a vehicle for luxury living with the drinks on them.
Alongside chocolate, The Adventures of Tintin comic books with their intrepid titular character might be Belgium’s most famous export. Brussels Airlines brandishes its national pride with this colorful airplane wrap, featuring Tintin and his dog Snowy looking out the window to the world below.
Sometimes a simple touch is all that’s needed. This wrap by KNAM Media (New York) on the back of a classic yellow school bus reassures parents that their kids are in good hands.
School building exteriors don’t have to and shouldn’t be all drab and gray. This wrap for a charter school by Craftsmen Industries shows a fun side to learning even in its incomplete state.
PosterTech Group (Edmonton, AB, Canada) went out of bounds for this billboard advertising KDays, an Edmonton festival that promises 10 days of food, fun and games. The hype is uncontainable.
Bright contrasting colors, a skyline silhouette and vibrant graffiti-inspired lettering: This NYC bus as wrapped by NVS Visuals (Ridgewood, NY) just screams urban.
“Billboard” and “cozy” might be an unlikely word pair, but Wilkins Media (New York) fused the two with an additional layer of comfort for this outdoor advertisement for National Grid, an energy company servicing New York and Massachusetts.
19 Big Signs Around 1 Small World
Giant signs crop up in the likeliest and unlikeliest places. From New York to Sydney, from Belgium to Japan — including by air — we offer a sample platter of international fare, including bus, train and plane wraps, as well as billboards and building coverings.