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2004’s Electric State of the Industry Report

Electric-sign industry rebounds to $5.4 Billion



The overwhelming response to the International Sign Assn.’s Las Vegas Sign Expo in April emphatically predicted the results of this year’s 22nd annual Electric State of the Industry (SOI) report. The sign industry is back. Not quite to its peak-year 2000 level, but the declines and flatness of the prior four years have been eradicated to the tune of a robust 6% sales-volume increase to $5.4 billion.

In many cases, the results for this year’s study, which look at fiscal 2004, reflect 1999 and 2000 levels, but other figures have established new benchmarks. Over the past several years, highlights have served as little more than silver linings amid storm clouds of caution and pessimism, but this year, a majority of charts report headline news.

Below are just a few charts (years refer to fiscal year examined, i.e., this SOI examines 2004): To view a full 2004 Electric State of the Industry Report (14 pages), purchase a back issue of Signs of the Times, July 2005 magazine here. Preview:


Table 2: Average Dollar Sales Per Company (Sales Volume in 000)
Sales Volume All Companies Mostly Custom-Built Electric Signs Mostly Quantity- Production Electric Signs
$2,500,000 or more $10,933 $9,862 $18,803
$1,000,000-$2,499,999 $1,567 $1,578 $1,877
$250,000-$999,999 $524 $702 $260
Less than $250,000 $107 $130 $84
Overall Average $3,477 $3,249 $11,083


Table 10: Average Percent of Signs with Digital Imaging
Sales Volume 2002 2003 2004 Change 2002-04
$2,500,000 or more 8.4% 17.4% 10.0% 1.6 pts.
$1,000,000-$2,499,999 5.9% 6.0% 9.7% 3.8 pts.
$250,000-$999,999 6.0% 4.6% 7.6% 1.6 pts.
Less than $250,000 5.0% 5.7% 5.2% 0.2 pts.
Overall Average 6.5% 8.0% 8.4% 1.9 pts.




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