2025 Women in Signs Awards Winners Announced

Signs of the Times is proud to announce the winners of the 2025 Women in Signs awards. Sponsored by the International Sign Association and SAi, the fifth-annual program honors exceptional women who have excelled in ownership/management, fabrication, installation, design, sales or marketing.

The 2025 winners are …

• Sarah Flax, director of supply chain, Cima Network Inc. (Chalfont, PA)
• Mallory Lynn, marketing manager, Signarama Brighton (Brighton, CO)
• Torey Rouillon, director of project management, National Branding (Troy, MI)
• Lauren Terwilliger, owner, Pocono Sign Co. (Lakeville, PA)
• Ashley Baumeister, production/installation manager, Fastsigns Clearwater/Largo (Clearwater, FL)

In February, we put out a call for nominees who spurred innovation, fueled business growth or otherwise made a significant, positive impact within their sign company, industry association or sign-associated philanthropic organization. We received a staggering 308 nominations for 140 individual nominees throughout North America.

After we narrowed the field to the 25 most impressive nominees, our industry panel of esteemed judges — all of whom were winners in 2024 — chose the five recipients using a points-based system.

Thank you to our 2025 judges:

• Brandi Pulliam Blanton, VP of operations, Agnew Sign & Awning (West Monroe, LA)
• Ashley Borell, CEO, Steel Art Co. (Norwood, MA)
• Megan Bradley, account representative, Sunshine Sign Co. (North Grafton, MA)
• Alicia Frigon, project manager lead, Identiti (Uxbridge, MA)
• Christine Hykawy, welder, City Image Signs (Edmonton, AB, Canada)

The 2025 Women in Signs winners will each be featured in ST’s April issue, as well as online, and will be celebrated during a cocktail reception at 4 p.m. on Thursday, April 24 at the ISA International Sign Expo in Las Vegas (Booth #3548). Congratulations to the winners, thanks to our judges, our sponsors and all who participated, and stay tuned for more details.