2025 Women in Signs: Mallory Lynn

“Being a lifelong learner is what keeps you in this industry.”

When Mallory Lynn first applied for a job at Signarama Brighton (Brighton, CO) after a magazine she had been working for went under, she received a phone call from owner and previous Women in Signs Awards winner Dawn Homa, who told her to try out at the signshop for three weeks. She got the job after the first week.

“My entry into the sign industry was uniquely shaped by strong female leadership,” Lynn says. “I was fortunate to begin my career working for a woman business owner, alongside a dynamic team of women in sales, production management and office administration.” This environment normalized female leadership for her, and the company has since partnered with women in various sign-related roles.

Endless Potential: Mallory Lynn’s favorite part of working in signs is proposing design concepts that bring customer visions into reality.

Though she applied for a production manager position, she ended up as a graphic designer, supporting the sales department with walk-ins and phone calls on the side. When she did hold the production manager post for nearly a year, it was decidedly not her calling. So she came back to graphic design and is now spearheading content creation, social media and website updates for Signarama Brighton, all the while designing artwork and helping with sales. This April marks her eleventh year in the sign industry.

“I really like that you can touch base with everybody because every type of business needs a sign,” Lynn says. “It’s never the same thing every single day. That’s how I’ve stuck with it for so long and I really enjoy it.” Her favorite part of working in signs is using her experience and knowledge — a degree in graphic design and animation — to propose concepts that help realize customer visions, as well as working on Signarama Brighton’s branding and marketing. She received a digital marketing certification after enrolling with the Digital Marketing Institute, which requires a passing rate of 80% or higher.

Lynn is proud of the annual open house that she coordinates, which began five years ago. At about the same time, she was named part of the International Sign Association’s Elite class of 2020.

The sign industry is progressing for women, Lynn says. She appreciates awards and nominations that bring everyday women into the spotlight, not just owners but also those in production, marketing, design and sales.

“It’s really important to talk about their stories, create a network of women you can go and talk to, bounce ideas off of,” she adds. “The tide is changing a bit and it’s really refreshing to see women coming together, building themselves up, complimenting each other.”

She advises everyone working in signs, not just women, to be lifelong learners. As signs are constantly evolving, sign professionals need to constantly update the tech, learn the trends and move forward even by little steps. “Being a lifelong learner is what keeps you in this industry, makes you successful. Just keep pushing the envelope and see what other things you can do,” Lynn says.

For her part, she enjoys watching the growth at Signarama Brighton, in the company’s social media engagement, community presence, business and revenue — and her part in that growth. She looks forward to increasing engagement on Instagram and LinkedIn, two social media platforms that the signshop has yet gained footing on, and finding new ways to tell their stories to new customers.