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Building Hope

22squared, Lamar Advertising create optimistic messages out of hurricane-destroyed billboards.

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The Tampa, FL office of advertising agency 22squared and Lamar Advertising Co. (Baton Rouge, LA) recently partnered to aid Hurricane Irma victims by creating optimism-oriented messages out of fragments of Irma-destroyed billboards. The billboards were handcrafted from vinyl debris and installed on donated spaces in Fort Myers, FL, which was hit hard by the storm.

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