Dimensional Letters

Building Hope

22squared, Lamar Advertising create optimistic messages out of hurricane-destroyed billboards.

Published

7 years ago

December 19, 2017

Grant Freking Signs of the Times December 2017 Issue

The Tampa, FL office of advertising agency 22squared and Lamar Advertising Co. (Baton Rouge, LA) recently partnered to aid Hurricane Irma victims by creating optimism-oriented messages out of fragments of Irma-destroyed billboards. The billboards were handcrafted from vinyl debris and installed on donated spaces in Fort Myers, FL, which was hit hard by the storm.

click to Comment(Comment)

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.