3M Digital Signage, Prime Digital Media and Telstra Provide Unique Digital Signage Solution

3M Digital Signage (Bainbridge Island, WA), Prime Digital Media (PDM), New Berlin, WI, and telecommunications company Telstra Corp. (Melbourne, Australia) launched a subscription-based, digital-retail media solution that marks one of the largest rollouts of digital signage ever deployed in Australia and New Zealand.

Electronics goods retailer Retravision recently concluded a successful four-store trial of Telstra’s new digital, retail-media solution, which distributes content, such as advertising and product information, as well as staff training and corporate communications to numerous store locations simultaneously. The content is transmitted over Telstra’s IP network from a central management location using 3M Digital Signage content-management and monitoring software.

Retravision has entered into a long-term agreement with PDM to expand the service to 105 stores and 5,000 screens by March, with a planned rollout for over 400 stores across Australia and New Zealand in 2007-2008.

PDM will create, produce and schedule transmission of the content.