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5 Words to Say to Clients Who Worry Needlessly

This phrase will put things in perspective for them.

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“Signs are not ‘Rocket Science.’”

WHEN TO SAY IT: When a customer is worried a project is too complicated, this line lets them know we will figure it out and get it done.

Source: Steven Carpenter, Archetype, Minneapolis

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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