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78% of Sign Pros Monitor Customer Satisfaction – Here's How They Do It

DO YOU OR DON’T YOU? There’s more than one way, as your peers explain.





Do you monitor customer satisfaction?

Yes: 78%

  • We regularly follow up with customers as part of our remarkable customer experience. We want to make sure they’re satisfied. — Michelle Sanders, Walton Signage, San Antonio
  • I try to catch up with clients after the job to make sure the job and the experience working with us were up to their expectations. — Kevin Mead, Kolor Werx Creative Services, Portland, OR
  • Follow-up phone calls.— Becky D’Aiuto, Mohawk Valley Signs & Solutions, Oriskany, NY

  • Every client is automatically sent a survey immediately upon closing out the project.— David Kinney, Kinney Custom Signs, Marina del Rey, CA
  • We pay close attention to comments on social media.— Sheila Roberts, Sign Solutions, Phillipsburg, KS
  • By customer reaction to the job or any referrals later on. — Frank Sarra, Sarra Signs, Candia, NH
  • We follow up with emails and phone calls but not consistently. — Tracey Kennedy, Attention Getters Design, El Cajon, CA

No: 22%

  • Word of mouth has been a huge success for years. Every now and again I check the Yelp or Facebook reviews. I’ve never had a negative one since becoming a manager. (Toot toot!) — Lisa Hyman, Creative Printing and Internet Services, Boone, NC
  • Not sure how to best capture that metric to “officially” monitor it. However, I try to keep in frequent contact with my clients and maintain good relationships whether they are giving me work or not. — Keith Davis, Krd Design, Chester Springs, PA

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.


Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].



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