79% of Shop Managers Text Their Customers

DO YOU OR DON’T YOU? Others don't like the idea of being accessible 24/7.

Published

3 years ago

March 21, 2022

Signs of the Times Staff Signs of the Times March 2022 Issue

QUESTION:

Do you text your customers?

Yes: 79%

Depends on the customer. This is determined during the discovery process. — Adam Brown, Sign Effectz, Milwaukee
Some customers prefer text contact and we have found they are more responsive and less dismissive than if we email. — Kurt Stoner, Stoner Graphix, Hummelstown, PA
Only on their request. Usually communicate by email. — Jan Tigrett, Tnt Signs & Graphics, Wichita Falls, TX
Some of my clients are very busy and on the road a lot. They prefer we text instead of email. Those clients will text photos, arrange meetings, place orders, etc., all through text. — Mieke Myrick, Front Range Signarama, Westminster, CO
As little as possible. Trying to keep work at work and not use my cell phone. — Levi Wilner, Extreme Graphics, Alamosa, CO
I’ll text a drawing and quote sometimes. — Josh Kuper, Kuper Signs, Greer, SC
Because I have to respond to them. I loathe texting customers about projects. I much prefer … emails or just a phone call. — Frankie Markasovic, Graphic Image Corp., Orland Park, IL
Only when necessary. — Louis DeSantis, Sign Shop Illuminated, Colorado Springs, CO

No: 21%

I’m too old school with my thinking. Texting my clients is too informal and personal. If they text me, then I will text back. I need an invitation. — Steven Carpenter, Archetype, Minneapolis
No situation involving signage at my level requires that my customers have 24/7 access to me. — Jake Zani, Rule Signs & Graphics, Randolph, VT

QUESTION:

How quickly are you generally starting on new orders placed right now?

Immediately to 2 days
29%
3 days to 1 week
41%
Between 1 and 2 weeks
19%
Between 2 and 4 weeks
9%
Longer than a month
2%

QUESTION:

How quickly do you anticipate starting on new orders by spring (March 20)?

Immediately to 2 days
20%
3 days to 1 week
40%
Between 1 and 2 weeks
25%
Between 2 and 4 weeks
9%
Longer than a month
6%

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Related Topics:do you or don’t you Featured

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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