79% of Shop Managers Text Their Customers

QUESTION:

Do you text your customers?

Yes: 79%

• Depends on the customer. This is determined during the discovery process. — Adam Brown, Sign Effectz, Milwaukee
• Some customers prefer text contact and we have found they are more responsive and less dismissive than if we email. — Kurt Stoner, Stoner Graphix, Hummelstown, PA
• Only on their request. Usually communicate by email. — Jan Tigrett, Tnt Signs & Graphics, Wichita Falls, TX
• Some of my clients are very busy and on the road a lot. They prefer we text instead of email. Those clients will text photos, arrange meetings, place orders, etc., all through text. — Mieke Myrick, Front Range Signarama, Westminster, CO

• As little as possible. Trying to keep work at work and not use my cell phone. — Levi Wilner, Extreme Graphics, Alamosa, CO

• I’ll text a drawing and quote sometimes. — Josh Kuper, Kuper Signs, Greer, SC
• Because I have to respond to them. I loathe texting customers about projects. I much prefer … emails or just a phone call. — Frankie Markasovic, Graphic Image Corp., Orland Park, IL
• Only when necessary. — Louis DeSantis, Sign Shop Illuminated, Colorado Springs, CO

No: 21%

• I’m too old school with my thinking. Texting my clients is too informal and personal. If they text me, then I will text back. I need an invitation. — Steven Carpenter, Archetype, Minneapolis
• No situation involving signage at my level requires that my customers have 24/7 access to me. — Jake Zani, Rule Signs & Graphics, Randolph, VT

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QUESTION:

How quickly are you generally starting on new orders placed right now?

Immediately to 2 days
29%
3 days to 1 week
41%
Between 1 and 2 weeks
19%
Between 2 and 4 weeks
9%
Longer than a month
2%

QUESTION:

How quickly do you anticipate starting on new orders by spring (March 20)?

Immediately to 2 days
20%
3 days to 1 week
40%
Between 1 and 2 weeks
25%
Between 2 and 4 weeks
9%
Longer than a month
6%