American Sign Museum Points the Way

To help escort visitors to its entrance, the American Sign Museum installed its own "sign verse."
One sign in the American Sign Museum's "sign verse."

In honor of classic Burma-Shaved roadside ad campaigns, the American Sign Museum (Cincinnati) recently installed its own “sign verse” to direct visitors to the museum’s entrance. Museum founder/curator Tod Swormstedt wrote the signs: “Just 100 Yards More,” “You’re Almost There,” “It’s Worth the Wait,” “For the Photos You’ll Share,” and “American Sign Museum.”

Per Swormstedt, each panel was lettered in traditional white on a red background in accurate “Burma-Shave font” thanks to David Butler of Syracuse, IN. Tim Gorman, the museum’s go-to fabricator, engineered and installed the five signs.