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Up in the Air Guitar

Design Communications Ltd.’s digital sculpture project for a guitar-shaped hotel.

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Design Communications Ltd. (Boston) designed, engineered, installed and managed a unique digital sculpture project for the Seminole Hard Rock & Casino (Hollywood, FL) that involves 2.3 million LEDs, video mapping and lasers.

The Seminole, the world’s first guitar-shaped hotel, is able to project a variety of visual effects and presentations, as each section of the guitar façade serves a separate function in this 400-ft.-tall digital signage display.

Design-Communications-building

Design Communications Ltd. (Boston)’s project for the Seminole Hard Rock involved 2.3 million LEDs.

Grant Freking is Signs of the Times' Managing Editor. Contact him at [email protected].

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