Connect with us


Up in the Air Guitar

Design Communications Ltd.’s digital sculpture project for a guitar-shaped hotel.




Design Communications Ltd. (Boston) designed, engineered, installed and managed a unique digital sculpture project for the Seminole Hard Rock & Casino (Hollywood, FL) that involves 2.3 million LEDs, video mapping and lasers.

The Seminole, the world’s first guitar-shaped hotel, is able to project a variety of visual effects and presentations, as each section of the guitar façade serves a separate function in this 400-ft.-tall digital signage display.


Design Communications Ltd. (Boston)’s project for the Seminole Hard Rock involved 2.3 million LEDs.

Grant Freking is Signs of the Times' Managing Editor. Contact him at [email protected].


Sponsored Video

Mactac: Today's Hottest Products In Action

Watch as Amanda and Ross install our most used products of the year at a local bistro. They will discuss tips and tricks for installing and provide COVID - 19 application ideas.

Promoted Headlines

Most Popular