If You Give a Cookie Cart a Wrap
Who doesn’t love cookies? My favorite kind is chocolate chip, just without so many chips. (My second favorite is chocolate chip with the regular amount!) Another thing to love about cookies? The role they play in the “safe, secure, creative and engaging space” for many underprivileged youth of Minnesota’s twin cities, Minneapolis and Saint Paul. Founded in 1988 by Sister Jean Thuerauf and originally housed in her own kitchen, nonprofit organization Cookie Cart has expanded to annually provide hundreds of 15-to-18- year olds with “lasting and meaningful work, life and leadership skills through experience and training,” as quoted from their website.
Recently, a marketing firm retained by Cookie Cart collaborated with Brand Ink (Minneapolis) to wrap the nonprofit’s minivan transport-delivery vehicle. Keeping the recipe simple for the shop, the firm was experienced with vehicle wrap design, and thus avoided low-res images and similar beginner mistakes. “We took their designs and made them printable on our end,” said Brand Ink President Nick Lowry, whose company uses Adobe Photoshop and Illustrator for their own designs as well as for prepress.
Brand Ink chose 3M Scotchlite 780mC-10R reflective wrap film for this job and ran it through the shop’s HP L370 latex printer. Then they “iced” the vinyl with 3M Gloss Wrap Overlaminate 8418G using their Seal laminator, and cut out the “shapes” with their Zünd G3 digital cutter.
“We like 3M materials because they print well, are easy to install and stand the test of time,” Nick said. “Our customer gets a quality wrap that is warrantied, and we get to work with a product that makes our job easier at every step.” He stated that Brand Ink’s preference for 3M products “isn’t going to cause headaches later on down the road, both in terms of warranty and eventual removal.”
SERVED HOT AND FRESH
The Cookie Cart install was straightforward, with a team of two completing the job in two days. On average, a project usually takes Brand Ink about a week and a half to move from concept to execution. “Timelines are usually most impacted by the approvals process and availability of the vehicle,” Nick said.
The wrapped minivan, with its reflective film and bright colors, now carries teens and treats around the Twin Cities, delivering Cookie Cart’s credo everywhere it goes: “It’s more than just a cookie… It’s a first job experience.”
Send Us Your Wrap Projects
We are always on the lookout for recent vehicle wrap projects that stand out for their awesome designs, high degrees of installation difficulty and use of new products, tools and techniques.
Send a photo or two and a brief description of your wrap to firstname.lastname@example.org and we’ll try to share it in an upcoming issue!