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A Fond Farewell from Steve Aust

SOTT editor, a 16-year-veteran, to leave the company.



After 16 (mostly enjoyable) years, as an editor, writer, contest coordinator, social-media content provider and general bottle washer at ST, I’m hanging up my editing pen — or, more realistic in the 21st Century, logging out for the final time. I’ve taken a position with a sign company to handle its marketing, sales support and various administrative duties.
Throughout my ST tenure (which spans more than one-third of my life), I’ve had the pleasure of getting to know hundreds, possibly thousands of you. Because I’ll still be in the sign industry, and I hope to see many of you at industry tradeshows and events going forward. Working at my position has taught me that there’s simply no substitute for cultivating relationships. There’s no app or website that equals the importance of getting to know, understand and appreciate those who can help you develop personally and professionally in your chosen field.
In Elizabethtown, one of my favorite movies, Hollie Baylor (played by Susan Sarandon) concludes her eulogy at her husband Mitch’s funeral with the line, “He rooted for all of you.” I, too, root for all of you. I want everyone in the sign industry to grow and evolve – and remember that no business that’s not responsive and respectful to its customers will succeed long-term.
It’s been a fun journey. I hope our paths cross again.



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