Electric Signs

A New Season for Signs

A tour of Dualite

Published

15 years ago

March 23, 2009

Jeff Russ Signs of the Times March 2009 Issue

The Signs of the Times staff recently toured Dualite Sales & Service Inc.’s Williamsburg, OH location. We took particular interest in a 13 x 40-ft. Coca-Cola logo sign they’re producing for the Cincinnati Reds’ new billboard spectacular this baseball season. The huge, flexible-face, channel-letter sign, under construction in Dualite’s 500,000-sq.-ft. shop, was truly a wonder to behold. We can’t wait to see it proudly adorn Great American ballpark. Also, Dualite's friendly, professional staff showed how to work in unison to craft a complex, large-scale sign. Signs are art, and their construction is an art form.

(Jeff Russ is ST's senior art director.)

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The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.