Electric Signs

A New Season for Signs

A tour of Dualite

Published

15 years ago

March 23, 2009

Jeff Russ Signs of the Times March 2009 Issue

The Signs of the Times staff recently toured Dualite Sales & Service Inc.’s Williamsburg, OH location. We took particular interest in a 13 x 40-ft. Coca-Cola logo sign they’re producing for the Cincinnati Reds’ new billboard spectacular this baseball season. The huge, flexible-face, channel-letter sign, under construction in Dualite’s 500,000-sq.-ft. shop, was truly a wonder to behold. We can’t wait to see it proudly adorn Great American ballpark. Also, Dualite's friendly, professional staff showed how to work in unison to craft a complex, large-scale sign. Signs are art, and their construction is an art form.

(Jeff Russ is ST's senior art director.)

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