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Mark Kissling

A Simple Tradeshow Display Any Shop Can Sell

One employee or 100 — you can handle this wholesale display.

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Portable tradeshow graphics done by wholesalers are easy to produce.

INSTAGRAM SCROLLING LOBS gobs of ideas with plenty of pics and videos — for us here at ST as well as for signshops. Recently Frankie Markasovic, vice president of Graphic Image Corp. (Orland Park, IL), tagged us in a timelapse video showing how easy it is to assemble a HopUp display from Orbus Visual Communications.

Graphic Image “produced” this display for one of their best clients, AA Medical in Mokena, IL, Markasovic says. This HopUp was shipped to the client’s new location in Elkin, NC, where they’ll use it in smaller booths at tradeshows. As can sometimes happen, Graphic Image had been doing business with AA Medical for years before the client realized the shop offered this service.

Graphic Image Corp.’s client has already put the display to work.

VIDEO EXTRA: To watch Frankie Markasovic’s timelapse video, go to signsofthetimes.com/062407.

Asked by the customer if they had any solutions for their tradeshow booth, Markasovic showed them visuals of the HopUp and told them about the ease to transport in its wheeled case, assemble onsite and break down to bring home. “What’s even better is the ability to take off the current graphics and easily replace by applying a new graphic, all while reusing the existing hardware,” Markasovic says. “Customer pays for hardware once and can ‘re-skin’ easily as needed.”

The templates from Orbus are simple and straightforward to use, Markasovic says, whose own design team relies on Adobe Illustrator. “On this project I sent the PDF template to my client, who has an incredible designer, to furnish the design.” One quickly approved PDF proof from the client back to Graphic Image and the artwork was released to production.

Orbus uses dye sublimation printing for the graphic, which Graphic Image does not do in-house — another reason why they use the wholesale manufacturer for this kind of work. The specific model for AA Medical was the HopUp 4×4’ Straight Trade Show display, measuring 10 x 10 ft., with fitted end caps “for that complete, fabric-wall look,” Markasovic says.

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This kind of product, which a shop of any size can also “produce,” is so simple to work with that the only thing Markasovic advises care for is ensuring the bright white, unprinted side of the fabric does not get dirty sliding around the shop floor. “The fabric has such a nice white-point, that the unprinted side shows a ton of dust/dirt as soon as the fabric hits the ground,” he says.

Actually, there might be one more thing to be careful of — and having to do with where we started — the Instagram video. “When I started making the video I originally had set up in our front office for filming,” Markasovic says. “I started the timelapse video and got everything snapped in and ready to raise upright to get the fully assembled shot. This is when I realized our front office ceilings were shorter than 10 ft.”

The top of the HopUp hit the office’s drop-ceiling tiles but when he went to lower the display, Markasovic knocked some ceramic decorations off a table, shattering them. “I wasted a good few minutes of filming and destroyed some office decorations, but I learned quickly that HopUp assembly should always be done in the production area of our shop!” he concludes.

Follow us on Instagram at instagram.com/signsofthetimesmag or tag us @signsofthetimesmag.

PHOTO GALLERY (6 IMAGES)

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