News

A Smart Valentine’s Day Gift

Smartfortwo can be sweetly wrapped for Feb. 14

Published

12 years ago

February 13, 2012

Robin Donovan Signs of the Times March 2012 Issue

Smart USA is promoting Valentine’s-Day-themed wraps for the Smart Fortwo micro car. The wraps are one facet of SmartUSA’s Expressions program, which allows drivers to swap removable, replaceable body panels at whim. Owners can select a wrap from the company’s online design studio or order a custom print for an additional fee. Green Sky Creative (Royal Oak, MI), which designs for many automotive companies, created four wraps for last year’s campaign.

In Japan, a similar program was launched in January 2011, when high-end jeweler/chocolatier Q-pot announced a chocolate-bar wrap for Valentine’s Day.

Related Topics:February 2012 Vehicles + Vinyl

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