Apogee Insight Acquires PMA Research

On March 26, Apogee Insight announced the acquisition of PMA Research, provider of professional video projector and display market intelligence. The acquisition ensures continuity of PMA’s trusted research services while expanding resources, analytics capabilities, and coverage into new and rapidly growing areas, according to a press release.

PMA Research traces its origins to Pacific Media Associates, founded by Dr. Bill Coggshall, whose pioneering work established the industry standard for tracking and analyzing the global projector market. The company was renamed PMA Research in 2013 when longtime industry leader Nick Rogers assumed leadership following Dr. Coggshall’s retirement. With Rogers now retiring, Apogee Insight has acquired the PMA Research organization, including its extensive historical datasets, experienced research team, and its well-known portfolio of industry reports and services — per the release.

PMA Research will continue to operate with the same commitment to accuracy, independence and integrity that has made it a trusted source for manufacturers, distributors and channel partners worldwide. The existing PMA team will remain in place, including regional staff in Japan and Taiwan, ensuring uninterrupted service for clients.

Apogee Insight founders Lee Dodson and Sean Wargo will direct the organization forward, expanding the research portfolio while investing in modern analytics technologies and additional proprietary data sources to support the evolving display market. Dodson will serve as COO and Wargo will serve as CAO-chief analytics officer, of PMA Research.

“PMA Research has earned its reputation over decades as the definitive source of display market intelligence,” Dodson, co-principal of Apogee Insight, is quoted in the press release. “Our priority is to preserve that legacy and build on it — expanding the scope of research, strengthening the data foundation, and giving our clients deeper insight into a display market that continues to evolve.”

The acquisition will allow the organization to extend its coverage beyond displays and into adjacent and emerging categories. The combination of PMA Research’s syndicated data portfolio and Apogee Insight’s applied research and survey capabilities will offer the ability for companies to take the PMA Research resources farther than ever before while adding deep proprietary industry data to Apogee Insight.

“The display industry today spans far more technologies than when PMA first began tracking projectors,” Wargo, co-principal of Apogee Insight, is also quoted. “By combining PMA’s unmatched historical data with Apogee Insight’s analytics capabilities and expanded data sources, we can deliver a clearer, more complete view of more of the market while maintaining the integrity clients have always relied on.”

For more information, visit apogeeinsight.com.