Banners + Awnings

Apple Banners and Logo Announce the WWDC

Apple signage signifies diverging paths.

Published

16 years ago

June 4, 2008

Jacob Rieskamp Signs of the Times June 2008 Issue

The Apple logo and banners have been installed at the Moscone Center in preparation of the World Wide Developers Conference 08. The banners are touting the OS X iPhone and the OS X Leopard. The logo, of course, dominates the San Francisco center.

Aidan Mailey, in an article from the Apple Insider, reported, “On one banner in Moscone's lobby, Apple refers to its conventional Mac operating system as OS X Leopard and touts the software as 'the world's most advanced operating system,' a claim it has made in the past. However, a second banner hanging overhead also promotes OS X iPhone as 'the world's most advanced mobile platform,' stressing both the newly coined name for the software behind the iPhone and iPod touch as well as Apple's belief in its touchscreen software as the start of broader platform rather than just a narrowly-focused adaptation of its code.”

Outside, Aidan reported, Apple is occupying the San Francisco locale through its more traditional giant Apple logos, which adorn the main windows, while small pennants and other banners surround the ground floors.

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