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ARTfx Signs Creates Image of Strength for Stanley Black & Decker’s Corporate HQ

Like Stanley’s hardware, it’s built to last.

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Stanley and Black & Decker have long stood as hardware brands defined by their tools’ toughness. The monument sign at their now-merged corporate headquarters required the same stout standards. Todd Gorman, an ARTfx engineer and the owner of Tom Gorman Photography, developed the monument sign’s concept design, ARTfx (Bloomfield, CT) built the sign. Using the original concept drawing, ARTfx developed the shop drawings using CorelDRAW® X7, and prepped the files for production using Gerber Scientific Products’ Omega software.
According to company president Lawrin Rosen, the sign cabinets, one built for each side of the masonry’s pedestals, include three layers: a Signcomp extruded cabinet that’s set into the masonry wall, with a stencil-cut, 0.125-in., aluminum face that forms the base structure and stores the power supplies and LED lighting for “World Headquarters”; a welded, 0.125-in. aluminum band with 2-in.-deep halo lighting that bathes the black background in yellow light; and 2-in.-deep, welded-aluminum letters, which are attached to the yellow-lit band.
The shop welded the components with Miller Electric MIG-welding equipment and Gerber’s AR600 and Sabre 408 CNC routers. Aluminum sheet and Signcomp extrusions were used to construct the framework, and Sabic Polymershapes polycarbonate comprises the second-surface letterfaces. Bitro 5,000K LEDs produce the sign’s warm glow, and Akzo Nobel Grip-Gard acrylic-polyurethane paints coat the sign.
 

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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