August 1913 Signs of the Times Promised Two Issues Per Month

That’s Why Circulation Grows

IN AUGUST 1913, seven-year-old Signs of the Times announced it would be published twice a month, with the next “number” (we say “issue” now) to follow on August 15. The following year would witness still more changes. See this and all issues dating from 1906 to 1921 at signsofthetimes.com/archive.

• “An assured success”
  Page 13 of the August 1, 1913 issue promised readers that each issue would include just as much of the latest news in the same format. “The new plan of publishing Signs of the Times twice a month is an assured success,” read the enlarged copy.
• “It’s a Monthly Now and Hereafter”
  After 24 issues during the previous 12 months, the September 1914 issue retreated — just weeks after World War I broke out in Europe — to being published monthly. “While the twice-a-month publication was a success financially and did the journal a world of good … it can best serve its field by getting out one big issue a month,” read decidedly smaller print. Coincidentally, the price per issue doubled from 10 to 20 cents.