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Auto Show Stoppers

A gallery of signage and electronic displays from North American Intl. Auto Show (NAIAS)

Published

13 years ago

February 3, 2011

Jeff Russ Signs of the Times March 2011 Issue

Along with the cars, signs always take center stage at Detroit’s North American International Auto Show (NAIAS), and this year’s show was no exception.

Outside of the Cobo Center, where the annual show is held, downtown Detroit was dressed up in all sorts of large-format, temporary signage and other auto-industry related hoopla. The hall, however, provided the main attraction.

High-definition, electronic displays of every shape and size covered the venue’s walls, ceiling, staircases and structural elements.

This photo gallery demonstrates the critical role signage and graphics plays in adding excitement and interest to any event.

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