SPONSORED CONTENT Employees, Benefits, Social Media, Outsourcing and more. This survey takes it all on. What’s inside: The Basics 55% of respondents’ sign companies have been in business for more than 25 years. You and Your Background & Outlook Boosting profitability over the next 12 months is the top priority for 37% of participants. Earnings & Retirement Plans For three out of 10 of our respondents, running a business that “keeps my family fed and me engaged” is their ultimate business goal. Employees Only 2-4 employees work for 28% of our participants, though they represent the plurality. State of the Industry Increasing competition from non-sign companies is viewed as the greatest threat to the sign industry by nearly one in five respondents. E-Commerce, Website and Social Media Facebook is the most popular social media platform on which our participants have a presence at 80%. Random Thoughts & Insights One in nine of our respondents does not call it quits for the day until 7 p.m. or later.