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Employees, Benefits, Social Media, Outsourcing and more. This survey takes it all on.
What’s inside:
55% of respondents’ sign companies have been in business for more than 25 years.
Boosting profitability over the next 12 months is the top priority for 37% of participants.
For three out of 10 of our respondents, running a business that “keeps my family fed and me engaged” is their ultimate business goal.
Only 2-4 employees work for 28% of our participants, though they represent the plurality.
Increasing competition from non-sign companies is viewed as the greatest threat to the sign industry by nearly one in five respondents.
Facebook is the most popular social media platform on which our participants have a presence at 80%.
One in nine of our respondents does not call it quits for the day until 7 p.m. or later.