Electric Signs

CBS Outdoor Introduces the 4,000-sq.-ft. Cube on Times Square

Two, full-motion LED videoscreens are surrounded by 16 light boxes and a zipper.

Published

17 years ago

August 2, 2007

Jacob Rieskamp Signs of the Times August 2007 Issue

CBS Outdoor has unveiled the Cube, an 18-panel sign wrapped around the bullhead (the corner) of Times Square’s 42nd St. and 8th Ave. The 4,000-sq.-ft. sign combines live action, LED videoscreens that are surrounded by 16 light boxes and culminates in a lightshow for the 1.5 million passersby.

CBS Outdoor has signed New Line Cinema as the Cube’s first sponsor. The sign will promote the summer blockbusters Hairspray and Rush Hour 3.

The two-sided billboard allows extensive color palettes and animations, thanks to multiple, LED light zippers that continually redraw the Cube, and two, large-scale LED videoscreens centered on each face.

Unlike traditional, Times Square spectaculars, the Cube’s design allows advertisers to enjoy a spectacular’s Times Square demographics for as short as a four-week commitment. The sign accepts traditional billboard vinyl and remotely-fed video content, which accommodates full-motion messages. The zipper color, rotation and speed can be changed. Advertisers can create custom visuals and avoid traditional high, build-out costs or long-term media commitments.

Gloria Ehrenberg, special projects director for CBS Outdoor, said, "This building-side cube can’t help but get your attention."

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