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Digital Signs

Signs “R” Us

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Cineplex Digital Media (Toronto) has been chosen to install an in-store digital signage and kiosk network for Toys “R” Us’ new concept store in Langley, BC, Canada. The installation includes a wall of four 55-in. LCD screens, six 18.5-in. digital end caps and four POS-integrated kiosks. The kiosks power the retailer’s “endless aisle” technology, which allows customers to complete transactions as well as view videos, product information and virtually browse the company’s full inventory.

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