Marketing Professional Seeking Work

I am writing to express my interest in exploring potential marketing opportunities. With a robust background in marketing strategy, marketing analytics, and content creation, I am excited about the prospect of contributing to your team.

In my most recent role as Marketing and Communications Manager at Comet Signs by Stratus, I successfully led efforts to create and optimize marketing ROI analytics. I developed monthly growth metrics dashboards that were instrumental for sales, marketing, and finance leadership, enabling precise alignment of sales lead targets with strategic revenue opportunities. Utilizing this data, I coordinated with our external website development team to better optimize our SEO and PPC campaigns. I would provide the team with an optimization strategy, helping them focus on the campaigns that would drive growth and improve our visibility. This process often involved content creation to further improve our website with new landing pages and blogs.

One of my core responsibilities involved generating content across various platforms—ranging from designing website landing pages, writing over 10 blogs, curating social media posts, distributing email campaigns, and creating sales materials. This experience has provided me with a strong foundation in content strategy and strategic planning.

Additionally, I worked closely with our local, regional, and national sales teams. This cross-functional partnership involved learning the sales primary and secondary targets, providing the team with marketing data, sales material creation, and participating in sales training sessions. The marketing team held a close relationship with sales leadership to ensure the alignment of sales and marketing strategies. Through this process I was able to feed the sales team many industry specific flyers, presentations for potential customers, comprehensive brochures, and collaborating on social media campaigns.

My strong organizational abilities, coupled with my experience in marketing and communications, position me well to lead your team in developing and executing impactful marketing strategies. Thank you for considering my application. Please contact me if you have any opportunities I may be a good fit for.

Sincerely,
Kaelyn Bates

Contact:

Kaelyn Bates
Kaelyn.sanders@satx.rr.com
(210) 313-0223
https://www.linkedin.com/in/kaelyn-bates-b761b0220/