Clear Channel Spectacolor “Likes” Corona Light

Clear Channel Spectacolor’s Times Square digital billboard, situated at 47th St. and Broadway, across from Duffy Square and the TKTS booth, is helping Corona launch a multimedia campaign to highlight its Corona Light brand through social, mobile and digital-outdoor media. Fans simply hit the “like” button on the light beer’s Facebook pan page and upload a 500 x 500 (at least) image of themselves. Each photo runs roughly four seconds, which allows for a maximum 20,000-plus photos a week. A still image of each photo displayed on the screen will be captured by Clear Channel Spectacolor’s high-resolution web camera, set across the street, and sent back to fans.