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College Campus in NY Gets New Gateway Signage

Structural integrity was the priority for this channel-letter project.




Two identical, illuminated, reverse-RGB channel letter signs serve as gateway identification signs for Innovation Square in Rochester, NY.

ID Signsystems (IDS; Rochester, NY) served an important role for Innovation Square — downtown Rochester’s collaborative campus living center — with custom landmark signage for the city’s recently-developed Innovation Zone. Two identical signs serve as gateway identification to the Innovation Square complex, with the signs featuring channel letters with lighting and an integral light system control interface.

In October 2020, Gallina Development announced plans to redevelop the Xerox Tower in Rochester’s downtown as Innovation Square. IDS was selected by Gallina Development and architects SWBR as sign designers and fabricators for the project.

Each of the sign’s letters was fabricated with additional structural integrity, giving the sign added strength and stability to withstand the rigors of a busy student-centered environment.

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