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Confused by the Client? Say These 7 Words

Make it your go-to line when the client’s request isn’t clear.




“Help me look at it your way”

WHEN TO SAY IT: This is a phrase I have used to help me understand the client’s vision. I always have a sketch pad to take notes and lightly sketch out their ideas, acting as a guide between their “wish” and the “thing.”

Source: George Brudos, GeoGraphics Lettering & Design, Albuquerue, NM



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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