News

Corel Rebrands as Alludo

Corel PaintShop Pro and CorelDRAW will retain their existing branding.

Published

2 years ago

September 15, 2022

Corel (Ottawa, ON, Canada) has recently announced that it is undergoing a full rebrand, including a new name, Alludo. With more than 2.5 million paying customer relationships in more than 130 countries, the rebrand leverages a history of more than 35 years, according to a statement from the company. The company’s products include Parallels, CorelDRAW, MindManager and WinZip. These brand names will remain the same.

“This is a watershed moment for us,” Christa Quarles, CEO, Alludo, is quoted in the statement. “We’re reimagining the way the world works by not just writing a new chapter, but a whole new playbook. This new playbook reimagines what work feels like—for our customers and ourselves. We believe in working better and living better, and we want our solutions to deliver just that, boldly and intentionally. That’s why we’ve decided it’s time for a new brand.”

For more information, visit alludo.com.

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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