Daktronics Inc. (Brookings, SD) has installed its Valo® OT digital billboard at the Palace of Auburn Hills in Auburn Hills, MI. Home to the Detroit Pistons of the NBA and numerous other events, the multi-purpose facility features a two-sided LED video marquee display that entertains and informs approaching visitors and other passersby of upcoming events.
Will Ellerbruch, Daktronics’ regional sales manager, said, “We’re pleased to hear the team has exceeded their revenue projections by a considerable margin and expect an even shorter payback period on the investment in equipment. These types of digital displays and digital networks can be a very important marketing component, generating additional ticket sales and greater corporate partner activation.”
The 31 x 21-ft.-high display features wide viewing angles, high brightness, enhanced contrast, low power consumption and a high-density pixel configuration for close-up viewing. In addition to advertising events and recognizing corporate sponsors, the displays facilitate Amber Alerts, and weather and law-enforcement alerts. The digital displays are controlled remotely through Daktronics VisiconnSM system. The VisiconnSM display management solution transforms any internet-ready computer into a secure, remote control center for managing multiple digital displays. Features include content-management tools, ad tracking and proof-of-play reporting.
The Palace of Auburn Hills has the largest seating capacity of any NBA venue. Since its opening in 1988, the facility has been one of the top-grossing facilities of its size.
New Golf Course Graphic Installations With Mactac
Visual communication is essential to a successful business. 2020 required restaurants to pivot from promotional graphics to safety and spacing graphics. Now that restaurants are reopening, it's time to make necessary signage updates and Mactac is here to help. Before you even enter a building, there are thousands of opportunities to welcome and inform your patrons. Whether that is with window graphics, sidewalk graphics, or building wall signage. Stick with us as we walk through the endless opportunities and which Mactac products can help you achieve the goal.
News6 days ago
Sign at Cleveland Guardians’ Stadium Falls Off the Building, Crashes to Sidewalk
Photo Gallery2 weeks ago
16 Photos of Next-Gen Channel Letter Projects
News1 week ago
41-Year-Old Shop Sold to Young Signmaker
Buzz Session2 weeks ago
32 Things to Be Grateful for as a Sign Pro
Real Deal1 week ago
A Troubled Sign Pro Breaks His Sobriety, Shaking the Shop Owner’s Confidence
Dale Salamacha2 days ago
Entitled Employee Barks at the Boss During a Review
Woulda Coulda Shoulda2 weeks ago
The Price of the Sign Isn’t Whatever You Feel Like Paying
Fabrication + Installation3 days ago
3 Completed Missions from the Crane Truck Chronicles