Daktronics Adds Digital Billboard to Palace of Auburn Hills

Daktronics Inc. (Brookings, SD) has installed its Valo® OT digital billboard at the Palace of Auburn Hills in Auburn Hills, MI. Home to the Detroit Pistons of the NBA and numerous other events, the multi-purpose facility features a two-sided LED video marquee display that entertains and informs approaching visitors and other passersby of upcoming events.
Will Ellerbruch, Daktronics’ regional sales manager, said, “We’re pleased to hear the team has exceeded their revenue projections by a considerable margin and expect an even shorter payback period on the investment in equipment. These types of digital displays and digital networks can be a very important marketing component, generating additional ticket sales and greater corporate partner activation.”
The 31 x 21-ft.-high display features wide viewing angles, high brightness, enhanced contrast, low power consumption and a high-density pixel configuration for close-up viewing. In addition to advertising events and recognizing corporate sponsors, the displays facilitate Amber Alerts, and weather and law-enforcement alerts. The digital displays are controlled remotely through Daktronics VisiconnSM system. The VisiconnSM display management solution transforms any internet-ready computer into a secure, remote control center for managing multiple digital displays. Features include content-management tools, ad tracking and proof-of-play reporting.
The Palace of Auburn Hills has the largest seating capacity of any NBA venue. Since its opening in 1988, the facility has been one of the top-grossing facilities of its size.