Best Practices
Six Simple Rules
For making your designs stand out, from a leading brand and wrap designer


1. Start with a great brand
“The biggest reason most wrap designs fail is poor brand integration,” Dan said, “and this will doom a client’s ROI.” Your challenge is to make certain the client’s logo, the very center of the brand, will work across all applications: signage, website, uniforms, everything, as well as truck wraps (see No. 6). If this means insisting a customer changes their logo, so be it. That may not be easy, but you won’t be doing anyone a favor by slapping their lousy logo on the side of a van.
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