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Age, Race, Politics — Our 2022 Big Survey Covers It All

Think you know sign companies? Find out here.




THE TRANSFORMATION IS complete. From Buyer’s Guide (forever-2017) to Black Book (2018-2021) to Big Survey for 2022, the metamorphosis from “phone book” to special data issue has been coming — and we’re so happy it’s here!

The Big Survey itself (see page 6) — four dozen questions, most never asked nor reported on in this industry journal of record — represents the most multifaceted look at sign companies Signs of the Times has ever compiled. What have you always wanted to know but were afraid to ask? Age, race, politics … they’re all here, as are specific benefits and perks offered to employees, who (if anyone) runs social media, and permanent changes brought about by the pandemic.

Additional transformative data lies ahead: the 2022 State of the Industry Report (see page 20) includes the year-over-year comparisons of sales, profits and more that readers have valued for decades.

Want more data? Well, in case you haven’t noticed, with this and the March 2022 issue, Signs of the Times completes a year of rejuvenated content, much of it derived from our burgeoning Brain Squad. Check out our Buzz Session section (see ST, March 2022, page 50) every month for its reports on current survey data and more.

mark-signature updated

If you’re the owner or top manager of a sign company in the US or Canada, sign up for the Brain Squad at and get a cool T-shirt after completing your first survey!


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Mark Kissling is Signs of the Times’ Editor-in-Chief. Contact him at



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