Brainstorms

Dear Sign Companies, You Can Do Better with Your Holiday Cards

Sincerely, this easy way to impress clients.

Published

2 years ago

December 11, 2022

Signs of the Times Staff Signs of the Times December 2022 Issue

Customized Holiday Cards

Mailing a holiday card to customers is standard practice at many businesses. To ensure your cards stand out, try to customize each with a photo of the client themself, their logo or their branding. In terms of attracting attention, a card featuring a loyal customer showing off, for example, their new monument sign, sure beats another shot of Santa’s grizzled visage.

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.