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Direct Sign Wholesale Halts Neon Production

Will still produce channel-letter cans for neon users

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Direct Sign Wholesale (Denver) has closed its neon production facility, but will continue to provide channel-letter cans for customers who prefer neon illumination and will install it themselves.

“This change is a simple reflection of the realities of today’s channel-letter market” commented DSW president John Lewis. “LED illumination has made enormous progress in the past few years, and it can equal or better the performance of neon illumination in most lighting environments. Plus, a large majority of our customers prefer LED as the default channel-letter lighting source now, and we have our own house LED brand.”
 

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