Business Management

Slam Dunk

Dunkin’ Brands drops ‘Donuts’ on trial signage.

Published

8 years ago

September 13, 2017

Grant Freking Signs of the Times September 2017 Issue

Dunkin’ Brands recently deployed abbreviated signage at a Pasadena, CA location, the first of multiple sites that will simply say “Dunkin’” on store signage instead of the familiar “Dunkin’ Donuts.” This trial signage could become part of a larger redesign the company says is set for mid-to-late 2018, a revamping that will also include streamlined menus and new store layouts.

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.