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EFI Hires Geoff Loftus in New Customer Service Initiative

The move is part of an effort to enhance EFI’s commitment to customer satisfaction.




Electronics For Imaging Inc. (EFI; Fremont, CA) announced the hiring of print industry service executive Geoff Loftus to help drive an initiative for the company’s global inkjet operations. Loftus, who is EFI’s new vice president of global inkjet service, will lead customer advocacy and service with a large portion of the company’s client base.

According to a statement released by the company, the service initiative is one of the key aspects of transformation at EFI under new CEO Jeff Jacobson following the 2019 acquisition of the company by an affiliate of private equity firm Siris Capital LLC. In addition to on-site service, parts support and in-person training programs, the initiative includes increased development for the company’s emerging service solutions – including AI for predictive analytics, remote diagnostics and cloud-based technologies – to help drive greater customer satisfaction with high quality, uptime and productivity.
Loftus will be based in EFI’s Manchester, NH, Display Graphics facility. A mechanical engineer by training, he spent 15 years with German offset press giant Heidelberger Druckmaschinen in engineering and service executive leadership roles. From 2006-2016, he served as VP of worldwide service, chief quality officer and chief operating officer for digital offset press and printing plate company Presstek. Most recently, Loftus was head of operations for power electronic systems manufacturer Semikron Inc.
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