EFI Names Sheri Rhodes CIO

Electronics For Imaging, Inc. (EFI), Fremont, CA has hired Sheri Rhodes as its Chief Information Officer (CIO). Part of the company’s senior leadership team, she will report to EFI Senior VP Toby Weiss. As CIO, Rhodes will play a critical IT development role in EFI’s ability to create and provide customers with the best-in-class printing technologies, including cloud services hosted in EFI’s secure, data-center facilities.

Rhodes joined EFI from Symantec, where, as VP of global applications, she most recently managed the process of separating IT applications ahead of Symantec’s upcoming divestiture of Veritas. For six years, she also helped the company optimize its IT operations by rationalizing multiple redundant applications while implementing strategic improvements with CRM, ERP, marketing automation and cloud-based HR systems.
Prior to Symantec, Rhodes spent a decade in IT corporate systems, applications and project leadership roles with Visa, Providian and Washington Mutual, a business that acquired Providian in 2005. Her work in that time included managing complex enterprise technology strategies, including direct responsibility for CRM, ERP and HR systems. She also has worked at KPMG as a consultant and in various roles at Wells Fargo.
Rhodes, who has BS and MBA degrees from San Diego State University, is based in EFI’s worldwide headquarters in Silicon Valley and manages Information Systems and Technology staff located at EFI facilities worldwide.