FASTSIGNS International Appoints New Chief Marketing Officer

FASTSIGNS International Inc., (Carrollton, TX) franchisor of FASTSIGNS, announced that Jennifer Herskind has been named the company’s new chief marketing officer. 
 
With over 20 years of experience in marketing, Herskind s background includes all marketing disciplines and strong cross-functional knowledge of all business fundamentals, according to a statement released by Fastsigns. Herskind has a successful track record of transforming brands and driving business results in multiple fast-paced industries with diverse environments, per the statement.
 
She most recently held the role of chief marketing officer for Smoothie King where she directed all brand, marketing and R&D strategy to build the brand, and drive business results in the fulfillment of its mission to inspire people to live a healthy and active lifestyle for over 1,000 locations. 
 
“We are thrilled to welcome Jennifer Herskind as our new Chief Marketing Officer. She has a strong background working with various franchisors making her the perfect addition to support our franchisees,” said Catherine Monson, CEO at Fastsigns International. “We look forward to expanding the FASTSIGNS brand with her expertise as we continue to scale for growth.”

For more information, visit fastsigns.com.