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Signs of the Times

February 1952 Signs of the Times Featured Sign Structures Author

Remember “Signs Structures and Foundations” by Peter B. Horsley?

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IN FEBRUARY 1952, President Eisenhower was beginning the first of two terms in office and Signs of the Times featured the winner of the National Electric Sign Association’s (NESA, now known as the International Sign Association or ISA) sixth annual sign design competition in the Display Art section. The issue also included one of the final Screen Process (screen printing) sections that would run in the magazine — with contributions from future how-to book authors Harry L. Hiett and Albert Kosloff. The following year, Signs of the Times Publishing Co. would launch Screen Process magazine (now Screen Printing). See complete issues of Signs of the Times dating from 1906 to 1921 at signsofthetimes.com/archive.

  • Permanent Structures
    Also in the Display Art section was a short article on vertical sign design by Peter B. Horsley, who would go on to write Sign Structures & Foundations: A Guide for Designers and Estimators — a book published in 1981 — incredibly still available and used today. Among his advice, Horsley noted “it takes nearly 30 percent more area to place a message vertically than it does horizontally in letters of equal size.” Some advice never goes out of date.

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