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Ferrari Color’s Plant Graphics Spell Success

Aerospace company brands production facility

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ATK, an aerospace, defense and commercial-aviation product purveyor, wanted to brand its Clearfield, UT-based Aircraft Commercial Center for Excellence (ACCE), which serves as the company’s commercial-aircraft-equipment headquarters. To define the space and instill pride in ATK employees, the company hired Ferrari Color (Salt Lake City) to create a series of interior-wall wraps and rigid, board-mounted displays.

The system encompassed more than 800 sq. ft. of printed graphics. ATK employee Jerry Stickney, who designed the program using Adobe Photoshop and Illustrator, created an array of images of aircraft components – and a wide-body jet about to take flight – all against a deep-blue backdrop, with “Success” in large letters across the face. Alan Ross, a Ferrari Color production manager, coordinated the multi-faceted project.

To create the system’s graphic centerpiece – a wrap that envelops an enclosed product-design area – Ferrari prepped the surface with 3M’s Primer 94, which created additional tack. The shop printed the graphics on a Durst Rho 160 UV-cure-ink printer with 3M™ Controltac™ repositionable media.
On a GBC Orca 4064 wide-format laminator, Ferrari bonded 3M’s 8520 matte-finish overlaminate to the film to protect the message.

To fabricate a series of motivational and instructional messages that bedeck numerous plant walls, Ferrari Color printed graphics on the shop’s Durst Lambda photographic printer with matte-finish media that’s mounted to 3/16-in.-thick, black Gatorfoam® composite-material panels.

Rounding out the system, Ferrari installed a series of floor graphics that reinforces the productivity-promoting messages. The shop fabricated them with 3M’s Scotchcal™ 8566 floor-graphics media kit, which includes 8533 7-mil, white opaque film and 3645 luster-finish overlaminate, and printed the ap-
proximately 200 sq. ft. of floor graphics on the Durst Rho.

Heidi Hall, Ferrari Color’s marketing manager, said the ground-level electrical conduits and plumbing created a floor-graphic obstacle. The shop readily provided a solution.

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“Using router-cut Gatorfoam, we created bridges that carried the graphics over the electrical and plumbing components,” she said. “It took as much time for our installers to handle this issue as the rest of the building did, but ATK’s management loved the result.”
 

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