Brainstorms

For a Better Brainstorm Meeting, Kick Your Employees Out of Said Meeting

Sending your employees away will help them cultivate better ideas.

Published

3 years ago

July 12, 2021

Signs of the Times Staff Signs of the Times July 2021 Issue

Start to Brainstorm Better

The classic brainstorming meeting begins with the boss calling everybody into an office, announcing the theme of the meeting, then challenging everybody to come up with a brilliant idea on the spot. Is it at all surprising that this is probably the worst way to hold a brainstorming meeting? “Our survey and the scientific evidence suggest that brainstorm sessions and other creative meetings may well be a waste of time,” said Rob Alderson of WeTransfer’s Ideas Report. “Send people off with the time and space to think properly and the quality of their ideas will probably improve.” In fact, we’ll up the ante here — if you’ve got a really important project and want the best ideas your creative team can muster, give them a brief of the problem you’re looking to solve, tell them you want 10 possible solutions, then pay for each of them to spend a three-day weekend alone someplace quiet and beautiful.

Related Topics:brainstorms Business Management Featured

Signs of the Times Staff

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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