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Four Words to Calm Uncertain Sign Customers

Sometimes a professional outside opinion can soothe client concerns.

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“Looks good from here!”

When the customer needs assurance from another vantage point, be it professional opinion or actually eyeballing a freshly installed sign on site.

Source: Sara Geiger, Fox Cities Sign, Appleton, WI

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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