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“From Now on, We’ll Need to Charge You”

Timid clients will eventually need to hear you say this.




“From now on, we will need to charge you.”

WHEN TO USE IT: When customers have exceeded the number of free drawings/revisions. This line instantly fixes indecision.

Source: Gary Johnson, Great American Sign, Basking Ridge, NJ



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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