Digital Printing

Gallery of Outdoor Trends

Carroll Media Services provides an exclusive look at current outdoor-advertising campaigns.

Published

17 years ago

August 1, 2007

Susan Conner Signs of the Times August 2007 Issue

How do advertising agencies and media buyers determine where to place outdoor advertisements? Because media buyers’ decisions are based on statistics and human dynamics, they often call outdoor-media auditing services to ascertain a solid placement decision.

One such auditing company, Carroll Media Services Inc. (Alpharetta, GA), offers many avenues to placement evaluation. Besides “pre-rides” and post-buy audits, Carroll Media Service’s OutdoorAdTrak subscribers can access roughly 34,000 current outdoor images in the top 20 U.S. markets; other domestic markets are also available, but not necessarily tracked each month. Current images are added daily by 110-person field force in 43 states, Canada and Mexico.

Each image is labeled with the advertiser, market, medium, location description and the photo date. Images can be searched by name, category, media type and the date.

As an exclusive bonus to Signweb visitors, Carroll Media Services has provided select images from its database that capture current outdoor-advertising trends. Here’s the first installment. More images will follow. Also, Signs of the Times' October issue will feature more outdoor-advertising images and trends.

For more information about the OutdoorAdTrak service, visit www.carrollmedia.com/outdoor_adtrak.php3

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