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General Formulations Announces a Global Rebrand

Two product categories — GF Print Solutions and GF Cut Solutions — are the focus.




General Formulations New Brand Image

General Formulations (Sparta, MI) has announced a rebrand of the company, which dates to 1953, into two main product categories: GF Print Solutions and GF Cut Solutions.

“GF Print Solutions encompasses all print engines, from our legacy Commercial Offset and Screen materials to options for Wide Format Digital, and our new Narrow Format Digital offerings for Production Print devices,” per a statement from the company.

“These proven application solutions give you confidence and continuity allowing cross-platform use of print products with the same film, adhesive, and liner, regardless of your print method.”

“GF Cut Solutions include those materials designed for everything from high-speed plotters to sheet-fed craft cutters and is made up of materials like sign vinyl and paint mask films,” also per the statement. “As with GF Print Solutions, these are built for the end-use application and have the flexibility to be used across multiple cutter types.”

“It’s truly an exciting time for General Formulations,” stated Lisa Humrich, vice president, marketing & product development. “We have been consistently living this message and mission for years, with an incredible team, and the widest range of solutions in the industry. It’s time to make it clear and get the word out with a new look and feel.”

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