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General Formulations Appoints Lisa Humrich as VP of Marketing & Product Development

Proven strategist draws on range of experience.




Lisa Humrich

General Formulations (Sparta, MI), a manufacturer of pressure-sensitive films, has named Lisa Humrich to its executive team as vice president of marketing and product development.

In her new role, she will be responsible for leading General Formulations’ marketing strategies and product line expansion.

Humrich brings more than 20 years of expertise in global marketing and communications, product management, process improvement, and operations in high-volume organizations like Mimaki USA and ORAFOL Americas.

“Lisa’s diverse experience in sales, marketing, product management and distribution in our industry and others, coupled with her familiarity and understanding of General Formulations products will add great value to our organization,” said Mike Clay, president, General Formulations.

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